Orange Interaction Guidelines

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Tui interactive media User first interaction design since 1993

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Case Study

Where Power Lies

We believe we live in a more connected world, but there are tensions at the heart of this assertion. Many people are indeed becoming more connected and more surveyed while others are careful to stay off grid— creating an opaque glass ceiling.

Case Study

National Gallery Displays

It’s commonplace to talk about rapid change, on-rushing impermanence and immediate obsolescence. How wonderful it is that our work for the National Gallery is still in place 10 years on and looking better than ever (because if anything times have caught up with it.)

Case Study

Small Business Saturday

Tens of thousands of people across the UK turned out on December 7th to support small businesses in their area and enjoy a great cashback reward. All in a day’s work.


None Shall Pass

Your password must be over 8 letters long, it must contain at least one number, it must mix upper and lower case letters, it can’t be over 12 letters long, you must use at least one symbol, but you mustn’t use % or spaces. You must change your password every 90 days, and you can’t change it to one you’ve used before.


Superflatness as an infantile disorder

iOS 7 and its bright super-saturated colours and obsession with flatness brought to mind the heavily marketed art movement called Superflatness.



The market for spludge paintings and the price of development have some striking similarities. A year ago, Gerhard Richter, called the art market “daft”, “absurd” and “impossible to understand”. His painting Abstrakt Bild (809-4), owned by Eric Clapton, is going on sale at Sotherby’s with a projected price of £12m.


Little Printer

The traumatising effects of digital culture are made distractingly twee by stuff like Berg’s little printer. It makes the weird haunting of every hour of everyday by always-on connectivity into some sort of Lyons Tea House receipt of ephemeral garbage to be whimsically torn-off and posted on a fridge or crammed into a wallet. It’s an ironic honouring of times pretty much destroyed by that technology.